While you can always manage your PPC account from your Google Adwords account, the thing about pay-per-click advertising is that it’s NOT a set and forget system. You have to be constantly monitoring your campaigns and your account so that you’re constantly profitable. If you don’t want to constantly manage it, you can hire a Phoenix SEO company to manage it for you.
Unfortunately, some PPC experts are stuck at “what do do next” and sometimes fumble about doing things that don’t necessarily make them more money. But if you’re serious about making money, you’ve got to know what to do next. Unfortunately, this is easier said than done. Most people have a blind spot when viewing to their account dashboards. This blind spot is the reason we suggest that you use a PPC management service.
What do they do? They typically use software that audits your account and tells them in sixty seconds what you need to do to maximize your account. No more guess work, they just do what the software tells them.
If you’re serious about building your online business, you need to have a copy of this software or a company to manage your PPC. It’s all about being more systematic in your work and setting up a work process that will make you a more effective business person.
So, when you’re ready, you should go to search engines like Google and type in “PPC management software”. You should be able to see different products. In fact, you might just see too many different products that offer more or less the same thing. This brings us to the question: Which one do you choose?
We’re not going to recommend any product brand or agency. However, we are going to tell you to do your research and find out which products are the most highly-rated by online marketers.
You won’t see that from searching “PPC management software”, however, you can get insights by listing the names of at least three different brands and going to Google again. Type in the name of the software and then type in the word “review”. You should be able to see what other people are saying about the product.
What you want to look for is to find something that is easy-to-use and, more importantly, effective. As we said before, PPC management software tells you what you need to do next in sixty seconds or less. However, that’s only true for one product we looked at, and we’ve only used that one product so far.
Research on the different products and try them. Most software does not have a trial period for their software; you need to buy before you can try. This really isn’t a bad thing as long as the owner offers an unconditional money back guarantee for at least thirty days.